Have you ever wondered how the biggest and most successful gyms seem to always be packed? It’s not because they’re lucky. They have put in a lot of hard work into their gym marketing efforts.
Starting a fitness business and then making it a success story is a challenging journey. You need some good gym marketing ideas for that. It doesn’t matter how good you are as a trainer; without clients coming through the door, all that hard work will be for nothing.
If you want more customers and increased revenue from your gym, we have a list of the best gym marketing ideas to help with customer retention and get those new potential members on board with becoming regular visitors.
Provide Free Services and Classes
One of the best gym marketing ideas can be a free service or class. For example, free yoga classes or a free personal training session. Also, if your gym is well equipped and provides a variety of fitness activities such as Zumba, martial arts or swimming, consider offering these for free for the first week. Once customers find out about how good and helpful these activities are, they are more likely to become regular members.
Offer Customer Loyalty Programs or Discount Cards
If your gym already has a solid recurring customer base, it would be wise to offer them discounts or rewards for being a loyal customer. It will increase your chances of customer retention. This doesn’t just involve discount codes; gym marketing can also involve providing special perks like a free Zumba class or a free tanning session. Many gyms use punchcards that track the number of visits clients make within a specific period, and when they reach a certain number, they get something for free.
Diversify Your Gym Marketing Methods
An effective way of marketing your fitness business is to use a variety of techniques and not just rely on one. Use a combination of social media, flyers, campaigns with local businesses and word-of-mouth referrals from current members.
By using multiple gym marketing methods, you will find that more potential customers are aware of your business. There’s no one-size-fits-all approach to gym marketing, so just be sure you’re doing something that makes sense for your fitness business.
Partner with your local news outlet
If your business is located in a part of town with lots of foot traffic, you may want to consider partnering with the local news or radio station. Offer them free advertising time on your gym’s outdoor billboard or have a speaker announce special offers at peak times during the day.
You can also partner with your local news channel to provide you prime time news slots. This way, when you release new deals or promotions at your gym, they will be announced on TV.
Offer Memberships to Local Schools and Sports Teams
Another gym marketing method can be offering memberships to local schools and sports teams. To do this, you would have to offer a better price for students or teenagers than other gyms because students often don’t have a lot of money to spend. If possible, it might make sense to partner directly with the school to get more customers. You might also want to look into having fundraisers that benefit the sports team of that particular school.
Sponsor Local Events
Sponsoring local sports events is a great way to connect with the community that focuses on fitness and healthy living. Letting potential clients know that your business exists is just as important as running it well. Additionally, sponsoring these events can be ideal for keeping such things afloat. A sponsorship also connects you with the community and may even bring in new customers.
Market via Social Media/Blog
Social media is a boon of the 21st century, so it would be a good idea to capitalize on it and put the word out about your gym business. The best way to do that would be through Facebook or Instagram posts where you share pictures from inside your facility and encourage followers to come to take a tour.
If you have a blog, you might also want to write articles about workouts/healthy living to help potential clients get interested in your services. Additionally, you can ask your members to post images while working out through their social media handles. Marketing your gym like this would increase your reach, thus helping you get more clients.
Focus on Outreach and Educational Programs
One way that you can avoid spending a lot of money on advertising is by hosting seminars and workshops about things like healthy living practices. Teaching your clients how to eat nutritiously, effectively exercising using the right form and technique will make them appreciate the work you’ve done to help them in the long run. Be sure to keep all of your educational material updated so that it stays relevant!
Get Regular Customer Feedback
It would be a good idea to ask your clients some questions about their lifestyle and what they hope to get from your gym, so that you can recommend new services or create a plan for them to achieve desired results. Once you do that, your customers would themselves recommend your service to their friends and family members, thus making sure your gym generates more revenue in the long run.
As you can see, there are many different ways that gym owners can promote their services to acquire new clients. Many of these suggestions require time and effort in addition to financial investment, so be sure to incorporate them gradually into your gym marketing plan. If you do this, then the payoff would be worth it.
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